NFT Projects Churn Millions for High-End Brands Nike, Gucci, Adidas

NFTs or non-fungible tokens are digital collectibles that are built on blockchain networks, inspired by real-life stuff like clothes and shoes.

NFT Projects Churn Millions for High-End Brands Nike, Gucci, Adidas

Photo Credit: Unsplash/ Andrey Metelev

Nike had launched its first NFT series in April with 20,000 pieces

Highlights
  • Budweiser and Time Magazine have also garnered millions via NFT sales
  • NFT market is currently undergoing a slump
  • NFT holding has been popularied by celebs like Justin Bieber, Madonna, Sn

A total of $260 million (roughly Rs. 2,074 crore) has collectively been bagged by high-end luxury brands including Nike, Gucci, Dolce & Gabbana with the sales of their NFT pieces. NFTs or non-fungible tokens are digital collectibles that are built on blockchain networks, inspired by real-life stuff like clothes and shoes as well as virtual characters like games characters. Owing to the trend of purchasing and collecting NFTs, majorly popularised by celebrities, several brands have been releasing their own NFT series, linked to their identities and products.

Nike, that acquired virtual design studio RTFKT last December to accelerate its metaverse and NFT push has bagged $185.3 million (roughly Rs. 1,478 crore) in NFT sales, citing Dune Analytics data, a report by NFTgators said recently.

Nike's expensive NFTs have been inspired by its iconic sneaker collections. It released its first NFT collection named ‘Cryptokicks' in April with a total of 20,000 pieces. The high prices of the NFTs from this collection have gone as high as $134,000 (roughly Rs. 1 crore).

As per a screenshot of Dune Analytics data shared by NFTgators, Italian luxury fashion brand Dolce & Gabbana, jewellery brand Tiffany, and Gucci secured the second, third, and fourth ranks in terms of the revenue they gathered via NFT-related projects.

Budweiser, Time Magazine, and Pepsi also made it to the list.

This development comes at a time when the NFT market is struggling to overcome its ongoing slump.

As per a Reuters report, monthly sales volume on the largest NFT marketplace, OpenSea, plunged to $700 million (roughly Rs. 5,500 crore) in June, down from $2.6 billion (roughly Rs. 20,600 crore) in May and a far cry from January's peak of nearly $5 billion (roughly 40,000 crore).

By late June the average NFT sale sunk to $412 (roughly Rs. 33,000) from $1,754 (roughly Rs. 1,40,000) at the end of April, according to NonFungible.com, which tracks sales on the Ethereum and Ronin blockchains.

Now that the crypto sector seems to be emerging out of its downturn, its only a matter of time before NFTs again become all the rage among members of the blockchain community.

The sales of NFTs reached $25 billion (roughly Rs. 1,84,700 crore) in 2021 as the speculative crypto asset exploded in popularity, data from market tracker DappRadar showed.


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Radhika Parashar
Radhika Parashar is a senior correspondent for Gadgets 360. She has been reporting on tech and telecom for the last three years now and will be focussing on writing about all things crypto. Besides this, she is a major sitcom nerd and often replies in Chandler Bing and Michael Scott references. For tips or queries you could reach out to her at RadhikaP@ndtv.com. More
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